AI Insights · Timothy · October 2021
Top 5 Travel and Local Apps on Android in New Zealand Q3 2021
Discover the performance of the top 5 travel and local apps on Android in New Zealand during Q3 2021, including trends in downloads and active users.
In the third quarter of 2021, the top 5 travel and local apps on the Android platform in New Zealand showed varied performance in terms of weekly downloads and active users. Here’s a closer look at each app's trends:
Booking.com: Hotels & Travel saw a peak in weekly downloads at the beginning of the quarter with around 1.9K downloads in the first week of July, followed by a decline to 488 downloads in the week of August 23. Downloads picked up again towards the end of September, reaching approximately 1.5K. The app’s weekly active users started at 112K at the end of June and experienced a steady drop throughout the quarter, ending at 91.4K in the last week of September.
Air NZ had a relatively stable download rate with around 1.9K downloads in early July, which dipped significantly to 414 downloads in the week of August 23. By the end of September, downloads slightly recovered to 976. Active users followed a similar trend, starting at 5.4K in late June and decreasing to 3.3K by August 23, then rising to 3.7K by the end of September.
Google Earth maintained a consistent download rate, starting with 1.1K downloads in late June and peaking at 1.4K in mid-July. The app ended the quarter with around 1.1K downloads in the last week of September. Active users remained relatively stable, fluctuating between 4.3K and 4.9K throughout the quarter.
Airbnb experienced a steady download rate initially, with approximately 1.3K downloads at the end of June. There was a notable dip to 325 downloads in the week of August 23, but downloads rebounded to around 1.1K by the end of September. The app’s active users saw a slight increase from 20.8K at the start of July to 21.8K by mid-September, ending the quarter at 20.9K.
HomeAway Vacation Rentals witnessed a peak in downloads at the end of June with 1.5K downloads, dropping sharply to 212 downloads by the week of August 23. Downloads gradually rose again to 385 by the end of September. Active users increased from 3.6K in late June to 4.5K in early September, maintaining around 4.3K by the end of the quarter.
These insights are based on data from Sensor Tower. For more comprehensive analytics and insights, visit Sensor Tower’s website.